WHO WE ARE
BORN FROM THE RANGE
We're not corporate suits who saw a market opportunity. We're shooters who got tired of the same old problems—and decided to fix them ourselves.

EST. 2022
THE FOUNDERS
BUILT BY SHOOTERS
After dropping out of engineering school Elijah Lorence met Zane Webb and they instanly became range buddies. After shooting together weekend after weekend, they became frustrated with the same problem every shooter faces: wasting time and money on targets that shred after a few rounds.
One night at the range, covered in paper fragments and out of targets, they asked a simple question: "Why hasn't anyone fixed this?" Six months later, they had a prototype. One year later they met Matthew Bennett a USMC veteran and expert salesman. Two years later, Infinite Defense was born.
"We didn't start a company. We started a revolution in how shooters train."
— Elijah Lorence, Founder
OUR MISSION
Eliminate waste. Maximize Training.
Every year, millions of paper and cardboard targets end up in landfills. Shooters spend thousands on targets that last minutes. We're here to change that. Our self-healing technology means one target can replace hundreds—saving money, saving time, and saving the planet.
JOIN THE REVOLUTION
Experience the difference that 10,000+ shooters have already discovered.
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Orders $199+
1 YEAR WARRANTY
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30-DAY RETURNS
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